Commercial activities are an equally natural part of operations as activities directly related to core business competencies. Some of the most successful organizations have implemented novel ways to place their non-core revenues on par with or even exceed revenues earned through core sources and play a decisive role in organization’s economic success. By exploring non-traditional services, they can close the revenue gap and effectively compete in a flooded marketplace.
To ensure competitiveness and sustainability, your organization must learn to adapt to needs of the market by focusing on a customer-centric strategy to gain a competitive advantage and optimize the cost-revenue ratio of your sales and distribution. The key is to define a sales strategy that results in offering what your customers truly desire, rather than concentrating on just selling products.
PRICING & YIELD MANAGEMENT
Airlines have different customer segments and different network structures. Pricing and Yield Management takes this into account and therefore needs to be tailor-made the specific needs of your airline.
Yield management is not a software to be installed, running on a computer and automatically generating additional revenue. The price structure has to fit with your customers’ needs, their buying behaviour and their willingness to pay. The processes in pricing & yield management – but also the interaction with other marketing and sales areas, the way of thinking, skills and finally the system and data must work together like clockwork to ensure yield management can be successful.
AVIAMIND assesses your current environment, identify potentials and help you to utilize your resources. Most importantly, the experience of our team members means we can help your teams to maximize their potential to extract maximum value from your revenue.
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