WHAT DO MY CUSTOMERS WANT, MARKETING OR ENGAGEMENT?

Written by admin

June 3, 2018

CUSTOMER MANAGEMENT

What do my customers want?

This is the question that executives are asking more often than any other. It is a function of the unprecedented power today’s customer has to dictate the rules in purchasing goods and services. Where touch points are increasingly being blurred and customers in B2B expect the same kind of immediacy, personalization, and convenience that they receive in B2C.

This means paying attention to the complete, end-to-end experience customers have with an organization and from their perspective. Too many companies focus on individual interaction touchpoints devoted to billing, onboarding, service calls, and the like. In contrast, a customer’s journey spans a progression of touchpoints and has a clearly defined beginning and end.

“Organizations must understand the how they deliver is just as important as what they deliver.”

AviaMind helps organizations explore the fundamentals of customer interaction to help create a strategy to leverage the potential of digital transformation by using advanced analytics to obtain customer insights and produce meaningful experiences.

 

PRODUCT & MARKETING

It used to be as simple as sustaining a competitive product or service would satisfy your existing customers and increases their loyalty. A little bit of effort in innovating would help you to win new customers, increase your market share and boost revenues.

Move over tribal thinkers, digital marketing is about to enter a more challenging territory where connected power consumers look to solutions that are not just always “on”, but are on demand, always relevant and responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery. A product of the symbiotic evolution of technology and consumer expectations.

“The idea of air taxis seemed crazy to most people in Aviation. Marketing showed why it wasn’t.”

AviaMind investigates organizations marketing challenges to improve their approach to social media, big data, and the customer experience. Staying ahead of the design, data, and delivery requirements of on-demand customers is much more than a marketing issue—it has become crucial to ensure your brand is consistent and recognizable across all touchpoints.

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